March 31, 2008
SWEET AS
Awesome campaign from Host for Air New Zealand. Would have loved to see it on my own. But there must have been a big citylight on Martin place where people in NZ could have sent their messages to Australia to convince people to come home. :) I like that idea and also the design of the microsite. And by the way: "sweet as" is a New Zealand slang for "everything's okay." Can also be used in place of "yes!" For example: "wanna beer mate?" "yeah, sweet as". Cheers.
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