I was about to go to bed there was this nasty dumb german television show coming into my mind - "Darling, we're killing our kids" by RTL2 is about parents and their poor fat kids who get a family training to get rid of kilos and start eating healthy stuff again. To convince the parents to start doing something they were shown how the kids will look like in 10, 20 years if nothing is going to happen. The reason why I had to think about this computer animation is based on a discussion I had with a very good friend of mine the other day. It was about clients and solutions for some daily business problems which the whole circle of advertising agencies and companies have to face day by day. We ended up in a heavy discussion, me by saying that there must be solutions for finding the right tools and for guiding clients in the right direction and my disillusioned friend was saying that the only solution is to get rid of your job and your clients and start something new and stop thinking of the whole processes anymore. And in addition to that I said it might be nice to be a consultant than less an operator every day, and my friend was convinced that it would not getting better and that the problems will just be the same. Because "clients" will face more and more bad conditions for their work as well. And in the end everyone is ending up with a decision making process which has nothing to do with strategic planning anymore and more with political reasons or time problems and so on. So I was thinking about what could people keep away from treating their brands like those people mentioned above treat their children. Cook the wrong nasty fast food, don't exercise enough and forget about how much they would like to have a healthy brand. As it is late already again I just wanted to mentioned that I like the idea of having a tool which could show the right and the wrong treatment. Anyway It's already late again. :)